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LOS ANGELES–Wieden + Kennedy on Monday launched its first work for Pizza Hut since becoming the client’s secondary agency earlier this year, a Pizza Hut representative confirmed.
The campaign, which promotes The Insider pizza, is tagged “Where’s the cheese at?” It includes 15- and 30-second TV spots, the first of which was set to break Monday night during such programs as Becker, Boston Public, Ally McBeal, Fear Factor, Third Watch, 7th Heaven and Girlfriends. Ads are running through July 7.
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