Wieden, BJK&E Tune into ESPN

PHILADELPHIA – Wieden & Kennedy here was tapped by sports cable network ESPN to handle advertising, on-air promotions and to consult on programming ideas. Lois U.S.A. is the previous agency. ESPN also named Bozell’s BJK&E Media to handle media planning and buying. The account is worth $16 million.
Copyright Adweek L.P. (1993)

Recommended articles