Why You Should Double Down on Trust Marketing in the ‘Fake News’ Era

Brands face one of their greatest challenges to date

Consumers are especially skeptical nowadays. Sources: Getty Images

This is the age of distrust. Fake news infiltrates the media daily. It inundates social media feeds and tempts with the most appealing of clickbait headlines. For marketing’s underbelly, it has been a gold mine, but it has come at the cost of trust and consumer confidence.

@peter_muhlmann Peter Mühlmann is the founder and CEO of Trustpilot.