Why Today’s Ads Need Amazing Soundtracks

The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with a friendly jingle—instead, they search for songs that tell stories, conjure memories and forge genuine connections with people.

@iamjohntejada john.tejada@adweek.com John Tejada is a video producer for Adweek.
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