Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Red Tettemer O'Connell + Partners thinks it's found the perfect way to revive a gin brand created in 2008, a brand that the agency developed from scratch to better understand its clients and just do something outside of the normal creative work. RTO+P launched a new fall line of its gin product, with a new look and of course, a new taste, to draw in some new, younger gin drinkers.

TuB first came onto the scene in 2008, created as a partnership between the agency and Peach Street Distillers, but the agency continues to put resources into the project because "it allows us to further break the traditional agency model by becoming involved in the whole cycle of marketing, from product development to promotion to experience to distribution," Steve Red, chief creative officer at RTO+P, said.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in