Why This Shop Is Breaking the Traditional Agency Model by Developing Its Own Gin

RTO+P is relaunching its liquor brand this fall

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Red Tettemer O'Connell + Partners thinks it's found the perfect way to revive a gin brand created in 2008, a brand that the agency developed from scratch to better understand its clients and just do something outside of the normal creative work. RTO+P launched a new fall line of its gin product, with a new look and of course, a new taste, to draw in some new, younger gin drinkers.

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