Why Macy's Is Banking on Fashion Celebs, Digital This Spring

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Macy’s has been serving up fashion advice via a series of “irreverent” celebrity-studded Web videos. The department store, which saw same store sales increase 3.7 percent in February, has tapped style gurus like Martha Stewart, Donald Trump, Clinton Kelly, and Rachel Roy to guide consumers through real life challenges—like what to wear when meeting your ex-boyfriend for coffee.

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