Why a Little-Known Lumber Company Is Buying a Pricey 90-Second Spot for Its Super Bowl Debut

84 Lumber will promote job offerings

Among the many familiar faces in Super Bowl LI, one newcomer looks to stand out with what is so far the game’s only 90-second entry.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.