Why a Little-Known Lumber Company Is Buying a Pricey 90-Second Spot for Its Super Bowl Debut

84 Lumber will promote job offerings

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Among the many familiar faces in Super Bowl LI, one newcomer looks to stand out with what is so far the game’s only 90-second entry.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in