Why Krispy Kreme Isn’t Worried About the Haters

It's doubling down on a controversial free donut offer

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It’s National Donut Day, which means free donut offers abound from the usual suspects, including Dunkin’, Krispy Kreme and Tim Hortons. (This year, even frozen pizza brand DiGiorno is getting in on the action with what it calls a “DiGiornut.”)

Brands capitalizing on lesser-known holidays like Donut Day dates back at least six years, when Adweek first reported on National Dumpling Day. (Since then, we’ve covered National Coffee Day, National Ice Cream Day and National Day of Unplugging, to name a few.)

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