How Tim Hortons Became Synonymous With Canada

A doughnut joint opened by an ex-cop wound up serving the nation's favorite cup of coffee

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About a decade ago, Tim Hortons put up a page on its website that let customers share stories about what the restaurant meant to them personally. Just in case that concept sounds a little strange—people expressing their affection for a doughnut chain—well, then, you don’t know Tim Hortons, and you’re certainly not Canadian.

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This story first appeared in the May 27, 2019, issue of Adweek magazine. Click here to subscribe.