Dunkin’ Is Taking Over National Coffee Day, Offering Free Brews All Day

The brand is trying to emphasize its change from its 2018 rebrand

a smiling coffee cup on an orange and pink background
On Sept. 29, Dunkin' will offer guests a free medium hot or iced coffee. Kacy Burdette
Headshot of Mónica Marie Zorrilla

Dunkin’ doesn’t care what your calendar says: Sept. 29 is officially National Dunkin’ Day, not National Coffee Day.

The chain is giving out a free medium hot or iced coffee with any purchase—except Nitro cold brew and cold brew—at participating Dunkin’ shops nationwide. The promotion is not available on delivery platforms or on the guest order feature on the mobile app, so caffeine lovers will have to celebrate the day in-person (or grab their order via drive-thru, carry-out or curbside pickup). The campaign also serves to emphasize the “beverage-first” approach central to Dunkin’s 2018 rebrand.

“We’re declaring National Coffee Day as National Dunkin’ Day to highlight how much our coffee means to people, and create an opportunity to raise a cup to everyone across the entire country who understands and appreciates how important that daily cup of Dunkin’ can be to keep running,” said Drayton Martin, vp of brand stewardship at Dunkin’, in a statement.

Beginning Sept. 23, fans who either can’t make it in to their local Dunkin’ coffee shop on the holiday or who want to kickoff the festivities a little earlier will have a chance to win a National Dunkin’ Day care package. The giveaway kit includes iced coffee, packaged coffee, K-cup pods, Dunkin’ coffee cereal, creamer singles, tote bags and more—no doughnut-flavored beer, though.

Customers can comment on Dunkin’s Instagram or Twitter posts Wednesday with an emoji that “best describes themselves before having their Dunkin’,” the statement explained, and tag a friend using the #NationalDunkinDaySweepstakes hashtag.

A total of 100 winners will be randomly selected between 9 and 2 p.m. ET on the day, and 20 preselected fans who do not live close enough to a Dunkin’ location will be surprised with a delivery as well. Per the statement, the fans were identified because of their expressions of yearning for Dunkin’.

Fans will also be able to purchase National Dunkin’ Day gear on the brand’s site, which features designs by creative agency partner Jones Knowles Ritchie.


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@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.
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