Dunkin’ Is Taking Over National Coffee Day, Offering Free Brews All Day

The brand is trying to emphasize its change from its 2018 rebrand

a smiling coffee cup on an orange and pink background
On Sept. 29, Dunkin' will offer guests a free medium hot or iced coffee. Kacy Burdette

Dunkin’ doesn’t care what your calendar says: Sept. 29 is officially National Dunkin’ Day, not National Coffee Day.

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@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.