Why Healthcare Advertisers Should Really Consider Women's Perspectives in Campaigns

Rx: Provide useful info, promote conversation

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These days, women make more health and wellness decisions for themselves and their families than ever before. "They really are the chief health officers," said Lynn O'Connor Vos, CEO at GreyHealth Group. In fact, a 2015 study GHG helped prepare found that women serve as decision makers 94 percent of the time.

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