Why 'Freshness' Is Wendy’s New Marketing Ingredient

Wendy’s has unleashed a new campaign touting its new slogan, “You know when it’s real.” Ads via The Kaplan Thaler Group, New York, show consumers smartly pointing out the “reals” and “fakes” in everyday situations. (Examples include a child pokes a woman masquerading as the Statue of Liberty; a bald man’s wig blows off.)

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