Why Fashionable Millennials Are Flocking to Online Brands for Wardrobe Basics

And what it could teach brands like Gap about tech and service

When it comes to basic clothing items—the T-shirts and trousers that are the foundation of all our wardrobes—millennials continue to shun brick-and-mortar chains like Gap and J.Crew while flocking to direct-to-consumer retailers like AYR, Cuyana and Everlane.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.