Why Every Marketer Should Prioritize Personal Brand

Don't forget to market yourself; your 'brand voice' is just your voice

Reflect on who you are, what you love and what you do best. Getty Images

When you work in marketing or advertising, the thought of building your personal brand may seem like another task on your long to-do list. Promoting brands in your day job may be so exhausting, you don’t have the energy to create for yourself. It doesn’t have to be this way. 

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@brianne2k Adweek Academic Council member Brianne Fleming teaches advertising and social media at the University of Florida and runs her own consultancy called Twelve Stories Up.