Why CEOs Don't Trust Marketing Chiefs to Grow the Business

The CMO role is under fire, but there are ways they can earn respect and trust in the C-suite

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CMOs are facing doubt within their organizations that they can drive growth. Time is increasingly committed to counseling CEOs who believe they have a marketing challenge. And they’re not alone—other C-suite executives are expressing the same concerns about their CMOs, indicating an industrywide dilemma about the perception of chief marketers. 

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This story first appeared in the Sept. 20, 2021, issue of Adweek magazine. Click here to subscribe.