3 Ways to Tap Into What Really Matters to Millennials, and All People

Obsessively chasing digital natives isn't the best strategy

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Marketers everywhere have been lured by the siren call of the millennial. Organizations across the globe are reshaping their portfolios, re-positioning their brands and shaking up their agency relationships as they jockey for the attention (and mythical cash) of this sexy but elusive cohort.  Anointed both prophet and high priestess of the digital age, millennials, it seems, are the answer to everyone's prayers.

This obsession with millennials goes beyond just a fascination with what "kids today" think of as cool and important—and has even the average mom-targeted grocery store brand questioning its place in today's market.



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