Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Marketers everywhere have been lured by the siren call of the millennial. Organizations across the globe are reshaping their portfolios, re-positioning their brands and shaking up their agency relationships as they jockey for the attention (and mythical cash) of this sexy but elusive cohort. Anointed both prophet and high priestess of the digital age, millennials, it seems, are the answer to everyone's prayers.
This obsession with millennials goes beyond just a fascination with what "kids today" think of as cool and important—and has even the average mom-targeted grocery store brand questioning its place in today's market.