Why Millennial Parents Will Drive Marketing for the Internet of Things

They are often the earliest tech adopters

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Though popular culture often depicts parents as out of touch and technologically illiterate, the truth is that moms and dads are among the earliest adopters of new technology.

After all, no one needs a little extra efficiency in their lives quite like someone who’s raising children.

Julie Michaelson

Between changing diapers, cooking meals and shuttling the kids all over town, parenthood can be nearly as exhausting as it is rewarding—especially at a time when women with young children are twice as likely to work as their own mothers.



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