Brand Marketing

Why Millennial Parents Will Drive Marketing for the Internet of Things

They are often the earliest tech adopters

'Parents are once again ahead of the curve, this time, when it comes to their enthusiasm for the Internet of Things.' Getty Images

By Julie Michaelson

February 2, 2017

Though popular culture often depicts parents as out of touch and technologically illiterate, the truth is that moms and dads are among the earliest adopters of new technology.

Julie Michaelson
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