Why Any Brand Can (and Should) Use DTC to Grow

It just shouldn’t be relied upon as a business model

A picture of the globe; on each continent there are people traveling by various means of transportation
Direct-to-consumer is actually a growth tactic. Getty Images

With venture money steadily flowing into early and mid-stage product companies, the conversation around DTC brands has never been louder or more divisive.

@mgrillo87 Mike Grillo is president and co-founder of Gravity Products, home to the wildly popular Gravity Blanket.