Why Allstate Is Going to Drop an Actual Car Through a Shredder

Pitting college football fans against each other

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Allstate's month-long #MayhemTweetOff comes to a crushing conclusion ahead of Saturday's SEC championship game.

Before the Florida Gators and Alabama Crimson Tide take to the field at the Georgia Dome, their supporters will take to Twitter to vote on who's got the better fan base. The winning team will look on as a car, featuring the losing team's logo, is sent through an industrial shredder.

Using Twitter's nascent polling platform, Allstate has produced a #MayhemTweetOff during four recent games.



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