Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Allstate's month-long #MayhemTweetOff comes to a crushing conclusion ahead of Saturday's SEC championship game.
Before the Florida Gators and Alabama Crimson Tide take to the field at the Georgia Dome, their supporters will take to Twitter to vote on who's got the better fan base. The winning team will look on as a car, featuring the losing team's logo, is sent through an industrial shredder.
Using Twitter's nascent polling platform, Allstate has produced a #MayhemTweetOff during four recent games.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in