Who’s Leading the Way for Marketers Among the Biggest Social Networks?

Statistics and think pieces aside, one fact becomes clearer by the hour: The world’s largest social media platforms will play an increasingly larger role in the digital marketing equation moving forward. As Joe McCaffrey, head of social media at Brooklyn-based agency Huge, put it, “Not a day goes by that I’m not writing or seeing something new” in the social space.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.