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Add Aveeno to the growing list of Johnson & Johnson brands that Roberts + Langer DDB handles.
The shop, a relatively small player that landed two other J&J assignments in a global reshuffling of the company’s creative business last year, now works on five J&J brands: Neutrogena, Lubriderm, K-Y, Rembrandt and Aveeno, CEO Stone Roberts confirmed. Collectively, those brands spent more than $230 million in media last year, according to Nielsen.
Aveeno, whose 2012 media spending exceeded $86 million, came quietly without a review, according to sources.
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