Who Will Succeed the Millennials? Let’s Call Them the Post Generation

These consumers come of age after 9/11, Obama and the digital revolution

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As someone who’s spent the past decade-plus studying and explaining millennials, I’m not about to abandon them just as they enter their peak earning and spending years.

Illustration: Lindsey Balbierz

But let’s face it: These millennials are getting a little long in the tooth. Doesn’t Ashton Kutcher have a walker by now?

I’m exaggerating, of course. But consider this: The youngest millennials are roughly driving age now, and the oldest are virtual dinosaurs in their mid-30s, presiding over their own young families and wondering why their knees and backs are starting to hurt in the morning.

So who’s the next youth cohort we should be gearing up for? The next army of accidental trendsetters, secretly scheming to challenge conventions and forge a new world order? I’m glad you asked.



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