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WASHINGTON The White House Office of National Drug Control Policy today launches new creative during the Winter Olympics on NBC that is aimed at parents as part of its anti-drug media campaign. But administration officials said this would be the only parent-targeted effort this year because of campaign budget cuts.
Three TV spots, crafted by WPP Group’s Grey through the Partnership for a Drug-Free America, focus on the importance of parents setting expectations about not tolerating drug use.
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