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The creatives at
DDB Chicago are old hands at pushing beer and burgers. Now, through a relationship with the Archdiocese of Lake and Cook counties in Illinois, the agency will try a much harder sell: leading young men to a life of celibacy and faith.
Perhaps no ad the shop has written contains a boast as bold as one that started appearing in print last week: “If you’re waiting for a sign from God, this is it.”
“As the cardinal said, ‘This’ll make it memorable,’ ” said John Greening, a managing partner at the agency.
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