White Castle Is Hoping You’ll Slip Some Sliders Into Your Turkey This Thanksgiving

A time-honored recipe is also a way to build grocery revenues

Stuffing made with White Castle Slider Stuffing might not be a tradition in every home, but it's a time-honored bit of marketing for the burger chain. ChefBoyRG; Library of Congress/Corbis/VCG via Getty Images

For those of us old enough to remember it (and even for those who aren’t), 1991 was a pivotal year. The Soviet Union broke up. The internet became commercially available. Nirvana started the grunge movement with Smells Like Teen Spirit.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.