Whitcher Sets Out on His Own

LOS ANGELES-Clive Whitcher, who 15 years ago introduced the account planning discipline to Chiat/Day on the West Coast, is leaving TBWA Chiat/Day to open his own consultancy here.
Whitcher, who worked primarily on the Nissan account as vice president and account planning director at the Venice, Calif., agency, will form Clive Whitcher Account Planning Consultancy. His first client is likely to be TBWA Chiat/Day’s St. Louis, Mo., office, he said.
“I like to think of [Chiat/Day, New York’s] Jane Newman as the mother of account planning in the U.S.,