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LOS ANGELES United Online’s seventh spot featuring its fictitious Candidate Zero breaks today, said the company’s president and CEO.
Called “McMirror,” the 30-second spot is the first of 18 that run through Election Day to highlight Net Zero’s donation of profits from new subscribers to the Ronald McDonald House charity, said Mark R. Goldston. Candidate Zero practices a speech before a mirror and, spotting a McDonald’s bag branded with the Net Zero promotion, adds another reason for buying the service to his spiel.
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