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Female-focused campaigns have been some of the most popular and polarizing ads in recent years, and now they're getting their own awards.
The first #Femvertising Awards, hosted by SheKnows Media, will be presented this summer, honoring brands for creating campaigns that advance the image of women. SheKnows, a women's lifestyle digital media company, announced the 12 finalists today.
Visitors to the awards show's site will determine the winners with their votes.
Selected by a diverse group of judges from journalism, marketing and advocacy groups, the finalists range from the obvious viral Dove spots to a lesser known Clif Bar campaign to the funny and surprising HelloFlo ads.
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