'Where's The Outrage?'

The Massachusetts Department of Public Health’s Tobacco Control Program last week released a new round of commercials that ask, “Where’s the outrage?”
Created from unused footage of previous anti-smoking ads, six spots seek to put into context the death toll caused by smoking.
In one spot, grainy black-and-white images of an elderly woman on life support are juxtaposed against shots of a 12-year-old girl taking puffs from a cigarette.
“The tobacco industry needs your children,” intones a male voiceover.