'Where's The Outrage?'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The Massachusetts Department of Public Health’s Tobacco Control Program last week released a new round of commercials that ask, “Where’s the outrage?”
Created from unused footage of previous anti-smoking ads, six spots seek to put into context the death toll caused by smoking.
In one spot, grainy black-and-white images of an elderly woman on life support are juxtaposed against shots of a 12-year-old girl taking puffs from a cigarette.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in