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Is this it?” some of us asked as we sifted through more than 2,000 commercials to find our Best Spots of 2001. “There has to be more quality work out there.”
There wasn’t. 2001 was a defensive year, not a creative one. It was a dismal period for the agency business, and the body of work reflects that. Economic conditions frequently offer an avenue for complaint—the conservative client strikes again. But if there was ever a year when the gripe was more truth than excuse, it was 2001.