When Tech Is Second Nature

SAN FRANCISCO You’ll know advertising has turned a corner when every creative team consists of an art director, a copywriter and a technology specialist, and ad campaigns matter of factly use technological advances — as well as words and images — to leverage a brand. We’re not there yet, but we’re getting closer, as an increasing number of ads and campaigns prove technology is as powerful a creative tool as a hilarious script, a striking design and an iconic celebrity.

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