When Cows Fly

NEW YORK Flying cows and ticklish trees apparently populate Archer Farms, the organic produce line exclusively found at Target and SuperTarget stores. A new spot from BBDO in New York captures the friendly feel of the Target brand while adding a little enchanted specialness to the grocery line. A winged cow lands in a pasture to produce “light” cream, a produce picker tickles an orange tree with a feather to shake off the fruit and a folk trio inspires the watermelons to grow before the farm family sits down and enjoys a down-home outdoor meal. As the day ends, the voiceover explains, “Archer Farms, where incredible food grows everyday.” The tagline, “Everyday incredible.”