When Airports Closed, Toblerone's DTC Reinvention Began

The Mondelez brand is working on growing its online presence while its in-airport stores play catch-up

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Any traveler in an airport expects to experience three things wherever in the world they happen to be: unwanted delays, long walks down endless corridors and Toblerone in the gift shops.

But during the pandemic, when the whole world was stuck at home, airports became ghost towns resulting in their overpriced shops being forced to close. This impacted sales of the Mondelez-owned triangular chocolate brand and accelerated the need to find new ways to reach consumers.




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