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ATLANTA Creativeondemand has launched its second television spot for Volkswagen’s new Beetle convertible.
The 30-second commercial from VW’s Hispanic shop, “Hop In,” aired this week on Spanish-language networks Telemundo, Univision and Mun2. Most of the TV buy is concentrated in daytime and evening news shows.
The ad, an extension of the Miami shop’s branding campaign that broke in February, continues to focus on the little car’s personality. “In the first spot, we sort of owned the elements of the convertible and how you look at things differently when you’re driving one,” said agency partner Priscilla Cortizas.
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