What’s My Line?

Impressed by the bushel of Pulitzers that The New York Times hauled away last week? Well, it wasn’t the only reason the Gray Lady can bask in the sun.

“All the news that’s fit to print” is one of 27 “classic slogans” newly inducted into the 2-year-old Advertising Slogan Hall of Fame. Other new honorees—bringing the Hall’s total to 83—include such chestnuts as KFC’s “Finger lickin’ good,” L’Oréal’s “Because I’m worth it” and the Yellow Pages’ “Let your fingers do the walking.”

The Hall, found online at www.ad slogans.co.uk, is the brainchild of Tim Foster. The self-styled ad historian was worldwide ad director for Merrill Lynch in the ’70s and has authored 22 books, mostly about branding and marketing. The Hall celebrates slogans that have made an impact on pop culture. Being inducted, Foster says, is a distinct honor bestowed by an international panel of ad veterans, including former Abbott Mead Vickers BBDO chairman David Abbott.

“It is a publicity vehicle for the ad industry, just like the Oscars are for the movie industry,” Foster says. But he admits it serves a similar purpose for his own business, AdSlogans Unlimi ted, which helps agencies and clients determine if a particular line is already copyrighted. “It’s No. 73 in my book 101 Ways to Generate Publi city,” he says. “If you want publicity, give someone an award.”