What’s Funny About Truck Leasing? A Lot, Penske Hopes to Show in Its New Campaign

Using humor for B2B business

Penske Truck Leasing is looking to bring a little levity to the business-to-business world with a new, digitally focused ad campaign from The Martin Agency.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.