What Visa Learned From UGC Efforts

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SAN FRANCISCO The marketing world might often seem heady with the prospects of user-generated content, inviting the public to comment, review, rate, make videos, chat, blog and design graphics for its brands.

But the majority of marketers are still trying to find the most effective way to use consumer input in their marketing strategy and are concerned about how big a branding role to give their customers.

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