What Globally Ambitious Brands Can Learn From Manchester United's Marketing Playbook

Lessons from soccer's savvy ambassadors

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Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition. Over the past 60 years, the Red Devils have undertaken countless excursions like this, which rank among the iconic English Premier League team's most successful and frequently copied promotional strategies.

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