What Tokyo’s Decision to Keep Foreign Spectators Away from Summer Olympics Means for Brand Partners

Airbnb, Visa, Coca-Cola and Toyota are among top IOC sponsors

Organizers of the 2020 Tokyo Olympics pushed the event to summer 2021. Getty Images

In an historic move, organizers of the Tokyo Olympics games have decided to keep foreign spectators away from the summer games.

@davidakaplan david.kaplan@adweek.com David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.