What Makes a Brand Worth Following? Join #AdweekChat Today to Learn and Share

Twitter chat kicks off at 2 p.m. ET

The new-car smell has long since worn off social media marketing, and yet brands still struggle to create content that's worth liking, clicking and sharing.

Which brands have kept your interest (and your business) through their consistently strong use of social? What are the recurring factors that define the most engaging companies on platforms like Twitter, Facebook, Instagram, LinkedIn and Pinterest? And conversely, what missteps have driven you to unfollow a beloved brand?

Join Adweek's weekly one-hour chat about marketing and media trends for a lively debate and discussion about how brands use—or should use—social to keep customers interested and intrigued.

How to take part in #adweekchat:

1. Make sure you're following @Adweek on Twitter.

2. Log in to Twitter around 2 p.m. ET (11 a.m. PT) on Wednesday.

3. Watch for questions being posted by @Adweek and jump in with your own responses. Use the #adweekchat hashtag in each post to ensure you'll be part of the conversation.

Hope to see you then!