What Is London's Hottest Agency Doing at SXSW?

Cannes darlings adam&eveDDB move well beyond their famous TV work

It's a quiet Thursday morning in early November last year, and John Lewis' latest blockbuster Christmas ad, more than six months in the making, has just been uploaded to YouTube. Within an hour it will already be rocketing through the Internet—its charming story of a young boy, Sam, and his best friend, a penguin named Monty, proving irresistible to anyone with a pulse.

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