What Led Dwyane Wade to His Post-NBA Gig at CAA, and More Revelations from Brandweek

After a Hall of Fame career, Wade's taking his talents to the marketing world

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Dwyane Wade is a modern renaissance man.

An Olympic gold medalist and a three-time NBA champion, Wade could have enjoyed a comfortable retirement knowing his legacy was intact. But after hanging up his sneaks in 2019, Wade’s immersed himself in the marketing and media world, leveraging his nearly two decades of experience as a brand sponsor and spokesperson—for Gatorade, Budweiser and New Era, to name a few—to launch CAA AMP in collaboration with the talent agency CAA to tackle diversity and representation in the sports media market.



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