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Kellyn Smith Kenny is comfortable with disruption. It’s that disruption, she told us when we chatted at Brandweek in Palm Springs, Calif., that inspires marketers to “innovate in service of the customer.”
So what’s top of mind for the global CMO of Hilton? All the ways in which its brands can build an emotional bond with consumers—and using data and tools like machine learning to do it. She noted that many of Hilton’s consumers are forthcoming with their preferences in exchange for a highly personalized experience.
“How
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