Brand Marketing

What the Famous Faces From Jeep’s Super Bowl Ad Really Had to Do With the Vehicle

Steve McQueen, Marilyn Monroe and more

By Tim Nudd

February 7, 2016

Jeep aired one of the more evocative commercials of Super Bowl 50 during the halftime break—a lovely 60-second spot called "Portraits" that stitched together striking photographs of famous and ordinary people who have a connection to the Fiat Chrysler brand and helped shape its history.

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
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