What Cannabis Brands Can Do to Navigate Trump’s Social Media Executive Order

The bill could limit these companies’ ability to use social media in the same ways

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At this moment, the entire country is engaged in digesting the daily chaos of multiple crises. With everything that’s going on, it’s easy to miss some impactful changes. These changes could lead to difficult outcomes for those in the cannabis industry. In order to fully understand how to adapt, it’s important to understand the backstory.

On March 5, Twitter instituted a policy intended to curtail “synthetic and manipulated media.” The initiation of these new guidelines led Twitter to provide additional context on content deemed misleading.

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This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.