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BOSTON Seeking to build momentum after a couple of slow years, WestWayne has added Cici Kelly and Jane Matthews as vice presidents and directors of business development.
Kelly will spearhead new-business initiatives, while Matthews will manage the pitch process.
The Atlanta-based independent said the hires signal its commitment to compete on a broader stage.
“In Cici we’ve identified someone with a unique ability to combine aggressiveness, tenacity and approachability—which has resulted in her proven track record,” said agency CEO Richard Ward.
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