WestWayne Changes Upset NAPA

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Saying that numerous management changes at WestWayne have shaken its faith in its creative agency, NAPA has put that portion of its estimated $25 million account in review.

“[WestWayne] has had a lot of senior changes of people working on our account, and we want to make sure that we’re getting the level of service that we should,” said Patricia White, retail marketing manager for NAPA (National Automotive Parts Association).

White said the incumbent has been invited to defend the business.

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