West Tapped by Blockbuster/IBM

TAMPA, FLA. – West Advertising & Marketing here last week won an account from a new joint venture between Blockbuster Entertainment Corp. and IBM Corp. The only other contender for the NewLeaf Entertainment account, worth $500,000 during the six-month development phase, was Blockbuster’s Kansas City, Mo., agency, Bernstein-Rein.
Copyright Adweek L.P. (1993)