West Tapped by Blockbuster/IBM

August 23, 1993

TAMPA, FLA. – West Advertising & Marketing here last week won an account from a new joint venture between Blockbuster Entertainment Corp. and IBM Corp. The only other contender for the NewLeaf Entertainment account, worth $500,000 during the six-month development phase, was Blockbuster’s Kansas City, Mo., agency, Bernstein-Rein.
Copyright Adweek L.P. (1993)

West Tapped by Blockbuster/IBM

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West Tapped by Blockbuster/IBM

EDITOR'S PICKS

Bigfoot Tries to Get Footage of an Elusive Congressman in This Enjoyably Odd Political Ad

After Hurricane Florence Made Landfall, These Brands Quietly Helped the Relief Effort

You Can Now Download CBS All Access Content, but Only If You’re an Ad-Free Subscriber

Shake Shack Was Once a Hot Dog Cart. Now, It's One of the Biggest Burger Joints in America

Dear Martin Sorrell, Your 'No Creative' Model Shouldn't Happen. And It Won't.

This Powerful Film Reminds Us That Texting While Driving Can Lead to a Permanent Dead End

The Captain Marvel Trailer Has a Glorious, Lingering Product Placement for ... Blockbuster?

DDB North America Hires Chicago Chief Strategy Officer From BBDO Atlanta