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Virginia Online Furniture Vendor Appoints North Carolina Tandem
ATLANTA–After a month-long review, West & Vaughan has acquired the advertising account of nHabit.com, an online furniture designer and retailer located in Alexandria, Va.
The Raleigh-Durham, N.C., agency forged an alliance with public relations specialist Richard French & Associates of Research Triangle Park, N.C., to jointly pitch the $3 million Internet account. The team competed against a pair of undisclosed competitors.
William Winburn, nHabit.com’s chief executive officer, described the tandem presentation as creative, aggressive and strategically on target with the client’s plans for a late summer launch.
“There was good synergy between the two agencies,” Winburn said.
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