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Not enough people talk about the good the president is doing—like providing abundant comic fodder for a hilarious experiential activation by Comedy Central. The network’s Donald J. Trump Presidential Library was so clever and on point, it landed the Comedy Central the coveted Experiential Brand of the Year honor in our first-ever Adweek Experiential Awards and helped propel Emily Albertson to the Rising Star award. All hail.
Experiential Brand of the Year:
When it comes to experiential marketing, networks have an advantage over other brands: They’ve got entertainment properties with massive fan bases already vying for ways to connect with their favorite shows.